Again, i felt a compelling need for the "righteous" me to speak up. I hate Sim Wong Hoo. I just think he's really not that Creative.
Years ago, i remember in secondary classes, my teachers would sing praises for this man who tread on the path that no Singaporean has treaded & his Creative products are so popular in the US where he made it big. He wanted to sell his idea locally in his homeland but nobody really cared. Its just like the case of Stefanie Sun? Whereby she became a bigtime songstress in Taiwan FIRST, before becoming really really popular in Singapore. Do u say, Singaporeans lack the foresight & the insight? I say, to a certain extent. Generally, being skeptical of home-grown brands & products is a culture of Singapore. Agree?
Even til when i was in poly, lecturers would marvel at the entrepreneurial spirit of SIM & his determination to want to suceed. Subconsciously, i hate to admit, i WAS pretty proud of SIM, u know. It's only recently where mp3 players are getting really popular & that Creative is getting more agressive in their marketing - what with the famous "Creative Warehouse Sale" that attracted thousands of people from the aunties from Toh Guan to the hip youngsters from Tampines - that i found something really wrong & that really turned me off.
I'd say things are going fine until that Creative Zen thingy came out, & then the Creative Zen Micro. -BLEAH- Damn bloody gross! It's like a direct duplicate to Apple's iPod & iPod mini!
And they proudly announced that they came out with the idea to counter Apple's. How CREATIVE is that?
Apple's Steve Jacobs, i'd say has all along done an incredible job at their branding & i can say they've really suceeded in associating their products with people being 'CREATIVE', sophisticated, has good taste & class. You dont see Louis Vuitton & Gucci coming out with storage cases for Creative Zen, do you? BTW, you can get a monogram LV protective case for your iPod at a cool price tag of $368 (if im not wrong.)
BTW, you should also know that the PCs & Microsoft, also did the same thing as SIM. Being a copycat. Maybe being a copycat makes you rich? Bill Gates is rich. IBM's boss (i dunno who) is rich as well. Although they have already "retired". if you've heard, the fewof you with IBM PCs & laptop has got themselves some good antique. IBM will not manufacture & produce Pcs anymore. They've sold their license & company to a "i-forgot-the-name" company. Not that they are losing money, but i seriously think they must've earned enough.
Back to Apple, i simply love their ads! Their first ad got me falling head over heels over iPod & Jet's "Are you gonna be my girl". I'm actually appalled that when i visited HMV sometime back, when Jet just made it big when i saw the sticker plastered on their album "Get Born". It says "Are you gonna be my girl - featured on Channel 5's OC trailer."
Is THAT even something to be proud of? C'mon, i mean for some unknown little punk bands in SG, ya probably, but JET? NO WAY!!
You HAVE to agree with me that it's way more freakin cool to have your song be featured on an iPod advertisement & be associated with being one of the best? I dont EVEN think that Jet knew their song was on the trailer. GAWD.
So after iPod & iPod Mini, Apple came out with an incredible 60GB iPod Photo, you can store thousands of songs & photos as well. The screen is in colour no less! Not to mention they have the really cool, U2 iPod, in jet black! My god, i want one! :(
And i'm so happy for Apple that i am literally jumping with joy. Until i saw some past newspapers that i have just read yesterday that SIM WONG HOO, is unimpressed with Apple's lastest gadget - iShuffle - the latest mp3 player from Apple that uses a 1GB flash memory. Just like alot of Creative players. But so? I will NEVER say that Apple copied Creative.
You can always win the market share by using price. Creative positions their Creative ZEN as a "cheaper iPOD" - saying it has ALL the functions that iPod has BUT much cheaper! Like i said, you can always win by using cheap prices to attract buyers. BUT, if i EVER by a Creative Zen, it's only becos of the price & that in my heart i'll be thinking, one day i'm gonna earn enough money & buy 3 iPods, one for me, one for my bf & the U2 limited edition iPod to collect dust on my shelf.
It's like, i'll start by buying a Hyundai or Suzuki first, then when i earn enough money i'm gonna buy a Jaguar or a Lexus (for me, it's gotta be Peugeot cos i love french. Language, culture, men & cars.)
Now who the hell is that SIM guy to JUDGE someone else's product (Steve Jacobs??!!) especially since he's been duplicating their idea right from the start? How can someone of that amount of limited creativity be even fit to be put in the same category of comparison? Definitely not fit to even comment!
In my opinion, you can always look into somebody else's ideas especially since you've identified them as your no.1 competitor. BUT, whats the point in coming out with whatever they've been coming out & then saying yours is cheaper & hence better?
So what if Creative ZEN series has express colour changes like the mobile phones? I wont need it cos i have my LV Monogram cover case. -BLEAH-
To me, being creative means being able to THINK FURTHER than your competitor. For example, the iPod photo, if i were SIM, i'd most probably make my Creative Zen Micro Photo a smarter one by offering the function of sharing. Maybe thru bluetooth with another Zen Micro Photo or at the click of a button, send it to my email or my friend's email.
It's the USP.
Price can never be a USP.
USP means unique selling point. By being cheaper, is NEVER being unique.
Like i've mentioned, Apple recently launched their $868 iPod Photo that allows 60GB of storage. And guess what? SIM has just introduced the Creative Zen Micro Photo & won an award in Las Vegas. I say, so what? Sure you can put all your awards in the Creative showroom so that consumers can marvel, but Singaporeans are shallow lah. Those that will marvel obviously will go to their showroom...those that wont, are not even the least bit impressed.
Speaking of showrooms, have you guys seen Creative's showroom???????????????!!!!!!!!!!!!
How to compare to Apple Centre? In case you're not aware, it's at Wheelock place...................................................go take a look, man!
How to compare...?????! Gawd. I see one more wrinkle on my right eye trying very hard to "see" the world.
In any case, you might have known, i have been to Creative's showroom cos its freaking near my hse. And sad to say, i own a Creative mp3 player. It's a free gift that comes along with the Starhub MaxOnline subscription.
In that same newspaper that i've read about SIM's comments wasa SPH journalist's (Grace Chng) insight on Creative's bid to dethrone iPod.
In summary, she shared my sentiments. It wont be easy cos Creative still got alot to do about their marketing. I quote: "Creative has a history of innovation, but it has yet to come up with a a product which inspires the kind of consumer lust surrounding the iPod."
Cool statement. I concur totally.
Well, one thing i have to mention is that Creative's Mediasource (similar to iTunes) is a little bit easier to operate than iTunes. It's very simple to use that it's idiot-proof.
iTunes is a wee bit more complicated but you'll be amazed at the ease of use once you fiddle it a while more.
All in all, i think i've made my point. I hate Sim Wong Hoo.
I think he gave a whole new meaning to being "Creative" in a shame-shame way.
Man, i feel i can be CEO also. Easy rite? I'll just produce & get my very talented designer friends to design something much cooler than Creative's stuff & them sell them all at half the price cheaper. See what he do...
GAWD, i'm creative!
Years ago, i remember in secondary classes, my teachers would sing praises for this man who tread on the path that no Singaporean has treaded & his Creative products are so popular in the US where he made it big. He wanted to sell his idea locally in his homeland but nobody really cared. Its just like the case of Stefanie Sun? Whereby she became a bigtime songstress in Taiwan FIRST, before becoming really really popular in Singapore. Do u say, Singaporeans lack the foresight & the insight? I say, to a certain extent. Generally, being skeptical of home-grown brands & products is a culture of Singapore. Agree?
Even til when i was in poly, lecturers would marvel at the entrepreneurial spirit of SIM & his determination to want to suceed. Subconsciously, i hate to admit, i WAS pretty proud of SIM, u know. It's only recently where mp3 players are getting really popular & that Creative is getting more agressive in their marketing - what with the famous "Creative Warehouse Sale" that attracted thousands of people from the aunties from Toh Guan to the hip youngsters from Tampines - that i found something really wrong & that really turned me off.
I'd say things are going fine until that Creative Zen thingy came out, & then the Creative Zen Micro. -BLEAH- Damn bloody gross! It's like a direct duplicate to Apple's iPod & iPod mini!
And they proudly announced that they came out with the idea to counter Apple's. How CREATIVE is that?
Apple's Steve Jacobs, i'd say has all along done an incredible job at their branding & i can say they've really suceeded in associating their products with people being 'CREATIVE', sophisticated, has good taste & class. You dont see Louis Vuitton & Gucci coming out with storage cases for Creative Zen, do you? BTW, you can get a monogram LV protective case for your iPod at a cool price tag of $368 (if im not wrong.)
BTW, you should also know that the PCs & Microsoft, also did the same thing as SIM. Being a copycat. Maybe being a copycat makes you rich? Bill Gates is rich. IBM's boss (i dunno who) is rich as well. Although they have already "retired". if you've heard, the fewof you with IBM PCs & laptop has got themselves some good antique. IBM will not manufacture & produce Pcs anymore. They've sold their license & company to a "i-forgot-the-name" company. Not that they are losing money, but i seriously think they must've earned enough.
Back to Apple, i simply love their ads! Their first ad got me falling head over heels over iPod & Jet's "Are you gonna be my girl". I'm actually appalled that when i visited HMV sometime back, when Jet just made it big when i saw the sticker plastered on their album "Get Born". It says "Are you gonna be my girl - featured on Channel 5's OC trailer."
Is THAT even something to be proud of? C'mon, i mean for some unknown little punk bands in SG, ya probably, but JET? NO WAY!!
You HAVE to agree with me that it's way more freakin cool to have your song be featured on an iPod advertisement & be associated with being one of the best? I dont EVEN think that Jet knew their song was on the trailer. GAWD.
So after iPod & iPod Mini, Apple came out with an incredible 60GB iPod Photo, you can store thousands of songs & photos as well. The screen is in colour no less! Not to mention they have the really cool, U2 iPod, in jet black! My god, i want one! :(
And i'm so happy for Apple that i am literally jumping with joy. Until i saw some past newspapers that i have just read yesterday that SIM WONG HOO, is unimpressed with Apple's lastest gadget - iShuffle - the latest mp3 player from Apple that uses a 1GB flash memory. Just like alot of Creative players. But so? I will NEVER say that Apple copied Creative.
You can always win the market share by using price. Creative positions their Creative ZEN as a "cheaper iPOD" - saying it has ALL the functions that iPod has BUT much cheaper! Like i said, you can always win by using cheap prices to attract buyers. BUT, if i EVER by a Creative Zen, it's only becos of the price & that in my heart i'll be thinking, one day i'm gonna earn enough money & buy 3 iPods, one for me, one for my bf & the U2 limited edition iPod to collect dust on my shelf.
It's like, i'll start by buying a Hyundai or Suzuki first, then when i earn enough money i'm gonna buy a Jaguar or a Lexus (for me, it's gotta be Peugeot cos i love french. Language, culture, men & cars.)
Now who the hell is that SIM guy to JUDGE someone else's product (Steve Jacobs??!!) especially since he's been duplicating their idea right from the start? How can someone of that amount of limited creativity be even fit to be put in the same category of comparison? Definitely not fit to even comment!
In my opinion, you can always look into somebody else's ideas especially since you've identified them as your no.1 competitor. BUT, whats the point in coming out with whatever they've been coming out & then saying yours is cheaper & hence better?
So what if Creative ZEN series has express colour changes like the mobile phones? I wont need it cos i have my LV Monogram cover case. -BLEAH-
To me, being creative means being able to THINK FURTHER than your competitor. For example, the iPod photo, if i were SIM, i'd most probably make my Creative Zen Micro Photo a smarter one by offering the function of sharing. Maybe thru bluetooth with another Zen Micro Photo or at the click of a button, send it to my email or my friend's email.
It's the USP.
Price can never be a USP.
USP means unique selling point. By being cheaper, is NEVER being unique.
Like i've mentioned, Apple recently launched their $868 iPod Photo that allows 60GB of storage. And guess what? SIM has just introduced the Creative Zen Micro Photo & won an award in Las Vegas. I say, so what? Sure you can put all your awards in the Creative showroom so that consumers can marvel, but Singaporeans are shallow lah. Those that will marvel obviously will go to their showroom...those that wont, are not even the least bit impressed.
Speaking of showrooms, have you guys seen Creative's showroom???????????????!!!!!!!!!!!!
How to compare to Apple Centre? In case you're not aware, it's at Wheelock place...................................................go take a look, man!
How to compare...?????! Gawd. I see one more wrinkle on my right eye trying very hard to "see" the world.
In any case, you might have known, i have been to Creative's showroom cos its freaking near my hse. And sad to say, i own a Creative mp3 player. It's a free gift that comes along with the Starhub MaxOnline subscription.
In that same newspaper that i've read about SIM's comments wasa SPH journalist's (Grace Chng) insight on Creative's bid to dethrone iPod.
In summary, she shared my sentiments. It wont be easy cos Creative still got alot to do about their marketing. I quote: "Creative has a history of innovation, but it has yet to come up with a a product which inspires the kind of consumer lust surrounding the iPod."
Cool statement. I concur totally.
Well, one thing i have to mention is that Creative's Mediasource (similar to iTunes) is a little bit easier to operate than iTunes. It's very simple to use that it's idiot-proof.
iTunes is a wee bit more complicated but you'll be amazed at the ease of use once you fiddle it a while more.
All in all, i think i've made my point. I hate Sim Wong Hoo.
I think he gave a whole new meaning to being "Creative" in a shame-shame way.
Man, i feel i can be CEO also. Easy rite? I'll just produce & get my very talented designer friends to design something much cooler than Creative's stuff & them sell them all at half the price cheaper. See what he do...
GAWD, i'm creative!
